Approved by Visit Alta
Parken Gård Husky is one of Visit Alta’s partner businesses and has signed the “Approved by Visit Alta Agreement”. This a mutual agreement between businesses in the visitor industry and Visit Alta AS. It ensures that all approved businesses align with the vision and values of Alta as a premier Arctic destination, delivering high-quality experiences while prioritizing sustainability and collaboration.
Alta’s Tourism Vision 2030
Vision: Through initiatives that promote value creation, well-being, and the preservation of nature and culture, Alta aims to become the world’s best Arctic travel destination for selected target groups—while also being the best place to live in Norway.
Goals:
- Growth and increased value creation
- Reduced climate and environmental impact
- High satisfaction among guests and residents
To achieve these goals, all stakeholders in the visitor industry must work towards a shared set of values and commit to delivering high-quality experiences. Businesses that sign this agreement receive the “Approved by Visit Alta” designation, signifying their dedication to these principles.
Our Core Values
Welcoming | Trustworthy | Quality-Conscious
Being “Approved by Visit Alta” means upholding these values and contributing to:
– Higher service quality
– Professionalism and loyalty
– Strong industry collaboration
– Strengthening the “This is Arctic Living” brand high-quality experiences.
Guidelines for approved businesses
Businesses representing Alta’s visitor industry share common values. These values form the foundation of our ethical guidelines, which all participants commit to following:
Welcoming
- Foster a positive feedback culture with internal conflict resolution
- Be well-versed in Alta’s tourism strategy and branding
- Provide thorough training for staff, ensuring high service standards
- Meet guest expectations and maintain safety protocols
Quality-Conscious
- Comply with all applicable laws, regulations, insurance requirements, permits, licenses, and safety standards
- Adhere to industry guidelines for specific activities (e.g., dog sledding, snowmobiling) developed in collaboration with Visit Alta
- Organize internal and external familiarization tours to build trust and community
- Prioritize local suppliers whenever possible
- Represent Alta’s hospitality in all interactions
Trustworthy
- Communicate transparently, honestly, and credibly
- Follow the “Leave No Trace” principles to minimize environmental impact
- Ensure new employees receive proper introductions to local culture and history (Norwegian, Sámi, Kven)
- Adhere to the principles of Responsible Marketing
